Midway Atoll National Wildlife Refuge Visitor Program Market Analysis and Feasibility Study
US Fish and Wildlife Service, Midway Atoll NWR

The goal of this study was to provide the Service with background information to complete a Visitor Services Plan for Midway for fiscal years 2006-2010, which requires a market analysis and feasibility study of potential visitor programs over a five-year horizon. The purpose of this study is to complete these two analyses. Together, these analyses explore a range of options and the costs associated with developing, maintaining, and sustaining the various options that the Service, with a contractor or concessionaire, could provide.

The market analysis evaluated socio-demographic data of the previous program and similar visitor programs around the world, and analyzed potential markets for restarting a visitor program on Midway Atoll National Wildlife Refuge. From this data Pandion created potential market segments for a visitor program on Midway.

The Feasibility Study identifies feasible options for a visitor program on Midway, and analyzes the costs, facilities, and human resources needed to develop, market, implement, maintain, and sustain some of these options. It also identifies types of visitor opportunities and audiences that would be interested in such opportunities at Midway.

Key Personnel
Christian Newman, MS, MBA
Christine Denny, MS
Lauren Tyler, MBA
Karen Hill

Period of Performance
September 2004 to March 2005

Location
Hawaii