Market Analysis

A major key to the success of any program or business is the understanding of its market. This is especially true for nature-based and ecotourism programs. Many entities view visitor or tourism dollars as an easy way to support existing programs or increase revenue. The challenge for these groups is to understand that there is increasing competition for tourism dollars for nature based experiences.

At the basic level it is critical for businesses or agencies to analyze their strengths, weaknesses, opportunities, and threats; and to find their niche to attract visitors and dollars. This includes identifying and comparing competitor services, strategies, target audiences, pricing, and facilities so that a program or business can differentiate itself.

Pandion has worked with a variety of clients to provide market analysis services. Tasks have included needs assessments, phone and online surveys, primary & secondary research, consumer analysis, market and competitor analysis, strategic visioning, and business plan writing.